The saying goes that an image is worth 1000 words. What better way of speaking to people than to say a thousand words at once? If you’ve been using this platform since its beginnings or are just beginning to learn about this “insta-game,” all brands must be using Instagram for their marketing if they wish to reach their intended viewers. Instagram is extremely simple and one of the most intimate of mobile platforms. It’s a great way of creating relationships with brands on an intimate level. If you think that it’s only for millennials it’s not. Brands of all ages can benefit from the benefits this app can provide in terms of marketing. Here are eight reasons every brand should use Instagram.
1. Smart Phones are More Popular
Because Instagram is an application for smartphones and it is essential that users have a smart phone to be able to use it. Fortunately, smartphones are becoming more commonplace with each passing day. When people used to depend solely on computers or tablet for surfing the internet, today the majority of users are using their phones for internet access. Contrary to Facebook or Twitter , Instagram thrives off its mobile application. In addition, as more and more people switch to smartphones the potential for Instagram will only increase.
2. Your customers are guaranteed to see Your Posts
Since Facebook began charging for marketing and advertising, it’s becoming increasingly difficult for small businesses to compete against larger brands. With Instagram the majority of the content you publish will be read by your “followers” and there cannot be a way to remove content from the newsfeed without completely unfollowing the account. This means that more people will be able to see all your images and other content which will increase the recognition of your business.
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3. People Are More Engaged With Instagram
A study conducted recently revealed an increase of 71% in internet-connected adults are on Facebook however less than 26% internet adults are on Instagram. But, the smaller number of Instagram users is much more likely to be engaged and share content than the majority of users on Facebook will. Instagram offers an average engagement of 4.21 per follower. That’s an astounding 58 times greater engagement per user than Facebook.
4. You can create a targeted Following Using Hashtags
Hashtags are a vital feature as they enable brands to direct your marketing efforts to those who are looking for your item or services. A majority of businesses use seven hashtags per image they share. If you look for hashtags that most closely match your company it is possible to find those who are particularly interested in your product or service, and direct them to those individuals instead of paying attention to those who aren’t at all.
5. Instagram is a Creative Platform
Instagram is basically an application for storytelling using images. There are many filters and colors you can apply to your pictures to show them in a manner that tells the story about your brand. And, not only that, it also allows you to convey that the story over a longer time. Visitors can look through your profile to discover the personality of your brand without the need to click an image.
6. You can brand yourself through Content
Making posts on your Instagram account is difficult however it’s worthwhile. Not only do your photos present your company’s product or service and help in branding your Instagram account. No matter what sector you’re in, a creative captions can elevate your blog post from being appealing images to one that is a hit with people enough to cause them to share the image with the people they follow. Advertising for free. Boom.
7. You Can Relate To Your Audience
Fashion brands often upload “behind the scenes” pictures of their creations. It allows fans to look at not just the final piece but also the creative design process that inspires the designer to design the particular piece, or an entire range. It’s not just about fashion either. People love seeing the day-to-day routines of their favourite brands. Your daily routine job gives your followers a more personal connection to your company or you that will increase your brand’s credibility and support for whatever it is you’re providing them.
8. It makes your brand easier to find
Even if you don’t have all the reasons mentioned above having a presence on another type of social media will increase your chances of being found by potential clients. Studies show that, in accordance with the 81 percent of American users of websites, 52% have at least two social media platforms that is a substantial rise from earlier times. To get easily discovered through Google, you must to create content for many different platforms. This is why you should use multiple platforms to establish your online presence. Therefore, even though the presence of a Facebook page or Twitter accounts for your business is a great beginning and a good addition, Instagram will improve your overall web presence.