Secondary ticketing: how it works

Secondary ticketing describes the process of reselling tickets for an event, like a rock concert or maybe a football match.

In past times, the secondary market was dominated by street based touts operating outside venues, purchasing tickets cheaply from individuals that had spares and selling them onto last minute purchasers. While street touts always exist, the creation of the web has transformed the London club nights ticket business.

These times the secondary market place is dominated by 4 main players – StubHub, Viagogo, Getmein and Seatwave – and they supply internet platforms for individuals to market on tickets, typically at inflated prices, for artists like Metallica and Adele.

While some of those making use of these websites are real fans that can’t go to an event and also wish to recover the money of theirs, recently the process is now progressively dominated by a somewhat little group of “armchair” touts.

These traders make use of a range of methods, a few uncovered in prior Guardian reporting, to pick a huge selection of tickets before authentic fans are able to get hold of them. They can show them in large quantities on the secondary platforms and money in from the convenience of the houses of theirs.

For the most in demand events the tickets are usually sold at often the face value of theirs. Touts have built multimillion pound businesses, a few based overseas, on the rear of this.

In the last several years there are already numerous instances of huge secondary ticketing companies breaching consumer laws. For example, several haven’t disclosed to customers that the terms & conditions of the ticket of theirs may end up in them currently being turned out in the home, if a promoter or maybe venue has a tough anti touting policy.

Various other firms have sold tickets which don’t have some info about the place that the seat will be.

The government not too long ago tightened up the law, implementing authorized changes that need sellers to furnish customers with just as much info as you can regarding the tickets which sellers disclose some restrictions.

Meanwhile, the Competition and Markets Authority is doing an investigation into whether the secondary market is good and also has stated it’s considering legal action against Viagogo. It raided the London offices of the Switzerland based firm plus competitor StubHub previous year.

National Trading Standards, the federal government agency which deals with rogue traders, is looking into if the activities of touts are lawful and produced 4 arrests last year. Nevertheless, secondary ticketing platforms continue to be dominated by expert touts listing a huge selection of tickets immediately and making neat profits. The sites, obviously, take a handsome cut.