A brand or advertising agency engages a commercial production company to create creative scripts after the client has signed them off. The output and scripts may change from TV commercials to cinema, online ads and social media.
A commercial production company usually manages a campaign or project starting from pre-production, and then making the commercial up to post-production. This includes managing budgets, assigning a director and crew, sourcing locations, and scheduling/delivering the final piece of content.
What is an Production Company?
Production companies are business that is able to create high-end work for other companies that are looking to produce a certain kind of content. In general, the term applies to any person who is accountable in the technological aspects involved in producing a specific item regardless of where they are involved in the process where their expertise is needed or how long they’ve been involved in the process for.
Different types of Production Companies
There are a variety of production firms, which all can meet different requirements and outputs. Here is a quick overview of all the different types of companies that produce:
Film/TV Production Companies
The world of feature films and TV shows are much more easily accessible than because of subscription-based networks like Netflix, Amazon and even YouTube.
Production companies that produce films and TV will get the resources that are on and off-screen to bring a screenplay to the large screen or, more recently, to the smaller screen. From location scouts, talent and writers, directors and composers, to related to post-production, legal and marketing, a film or TV production company will be in the entire responsibility.
Get in touch when searching for a TV commercial production company.
Commercial Production Companies
A production company that focuses on commercial projects is typically equipped to produce a broad array of content, generally everything from web content to commercials on TV.
Commercial production companies are able to specialize in explainers as well as awareness videos, brand films training videos, and even artistic projects such as songs videos or short film.
Post-Production Companies
After the director decides to cut, the entire film is handed over to the post-production team. The editing, visual effects sound mixing, colour grading as well as music production are the last components to make a film perfect which is completed in post.
Post-production is about making the artistic vision on the set materialize on the screen.
Animation production companies
If you can make an engaging animation, this will enhance your story telling and elevate your story to the next step. Today, computer-generated animations are commonly used by several animation studios.
Yet, stop-motion and hand-drawn animations are commonly used and equally efficient. This can all be handled by an experienced animation production firm.
Niche Production Companies
A company that is a niche producer usually focuses on one particular aspect of production and can be an expert in the field.
One example could be the production of a “tabletop and this is why some companies specialize in food-related videos. They usually utilize special micro cameras for this.
How do you determine which firm you’ll need?
Knowing which production company is the best fit for your project or requirements isn’t easy, especially in today’s climate, that has production companies equipped to handle everything from commercials to online content to feature films and documentaries.