Corporate videos were not an essential part of a marketing strategy prior to social media. They were difficult and expensive to produce. Video is now an integral part in a competitive marketing plan.
What is a Corporate Video?
A corporate video is non-advertisement content created for a business. It’s a different type of video than a promotional or advertisement video. Ad videos are primarily about launching a new product/service and keeping people interested in existing ones. Corporate video production, however, is about presenting your business to clients. It allows clients to interact with your company’s products and services.
It can seem daunting for a start-up business owner to create a corporate film. Some people don’t have the resources, experience or time to create one. Video production is offered by some companies that specialize in audiovisual production. They can make a custom-fit corporate video to suit your business.
Check out the following list to see what a corporate video company can do for your organisation.
Marketing Tool
A well-thought out corporate video is an effective tool to promote a company. Through creative storytelling, you can highlight the company’s advocacy, products or services. This is an effective way of creating a positive brand impression with potential clients and customers. A strong product reaction can lead to a sale. Corporate video can be used to increase product visibility.
Boosting the Search Engine Rank
Recent SERP rankings have shown that videos are ranking higher. Video is becoming more popular, regardless of whether they are used for entertainment or education. A website with embedded video has a better chance of appearing first in search results. According to current statistics, this trend is on the rise. By regularly updating your website and posting videos, you can improve your SEO rankings. It will also increase the number and quality of free leads you receive.
Your company has an advantage over the rest because not all companies have corporate videos. This opportunity is yours if you make sure that your videos have the right titles and information. People will click your link if it is relevant to their search.
Create Trust
It can increase trust and inspire confidence in your company. You can show your clients and potential customers how you do things in your business by creating a video. It can be used to both attract new clients and keep existing customers informed. It is easier to create real-life experiences using video content. People will feel more familiar if they use this method. People will feel that they have used your product. Customers will trust you more when they learn about your brand, products and services.
Extensive Presentation
Ad videos cannot be shown in depth because of the time limitations. They typically last between 30 and 60 seconds. It is not enough time for your business to be showcased. Corporate videos are a great way to showcase your business. It is possible to make detailed presentations about your brand, its products, or its services. Video presentations are easier to absorb than informational text.
Brand Awareness
Potential customers can find you company’s social channels. Your content should be interesting and distinctive. People will follow, like and share your posts if they are unique. Your company’s engagement rates will increase, which will lead to a greater brand recognition. Your brand recognition helps customers recall your products and/or services with ease.
Induce corporate interest
Well-made, engaging corporate videos can stir people’s interests. Interessed people will spend more time on your website and stay longer. It’s possible to make videos that are catchy and interesting so people can remember the information. This can help them buy your products or services. You might even get them to share your videos on social media. Video sharing opens up a world of possibilities. It can create mass interest in the company. All of this can be converted into sales.
Customer Conversion
The latest design trend is embedding videos on your website. It can be done in the background, without interfering with the browsing experience. It is one way to turn a non-customer into a customer. People will buy the videos they’ve seen recently. This can be profitable for any size business, large or small.
Cost-Effective
The best thing about video content? You can edit and repurpose it. The original corporate video can be cut into smaller parts. These videos can be used to create content for your company’s social channels. You can communicate a different message by re-editing your video content. You can save money by reusing old video content.
Now you know the value of corporate video production. You can make a big impact on your company’s bottom line by creating a video-based, strategic marketing plan. Keep these things in mind for your business’s benefit.