Around 80% of businesses experience increased sales when they use animated explainer videos to demonstrate their products and services. It could be because nearly every customer finds explainer videos helpful when trying to understand a solution or product.
A strategy of marketing that includes the help from an explainer video agency can be very beneficial for businesses. Learn seven of the numerous advantages of animated explainer videos.
1. They present solutions and problems
A lot of business is driven by clients with issues seeking products or services to solve their problems. Explainer videos with animation simplify the process of drawing a picture of a problem and then demonstrating the solution.
Customers don’t like reading complicated corporate literature. If the sales pitch is for too long, they’re likely to walk away. Animation-based explainer videos can perform the same job more imaginatively and also more engagingly.
Videos that are well-designed and short in length are enjoyable, retaining the viewer’s attention and making products and services more relatable. Animated explainer videos can be put on pause so that nothing is missed.They can also be replayed and watched again so that essential information could be played back.
2. The Animated Video Creates Emotion
For good or for ill it is common to be guided by our emotions, and make choices based on how we feel about things. The majority of the information that our brain is able to process is visual, which means that our emotions are typically visual-driven. And 65% of people are visual learners, so beyond its emotional impact, presenting information visually is more cognitively effective.
There aren’t many things more emotional than the traditional marketing literature and the stock images accompanying it rarely do the trick, let alone convey meaningful information.
This is the area where animated explainer videos are useful. They are able to convey information visually, while appealing to the viewer’s emotions not just through images, but also with music and voiceovers.
3. Using animated explanation videos to increase the number of visitors to websites
A video explaining your website’s animation to your landing page could bring more traffic to your site and increase your conversion rate by an astounding 80 percent.
What causes this? Internet search engines favor websites that have videos. This is because they’re simple to Internet bots to identify and navigate. Web crawlers, also referred to as spiders, catalog all information that is on the World Wide Web for search engines such as Google which is why it is easily found when users type in the search term.
The benefits of these videos are enhanced in the event that the videos are posted on social media platforms or in emails blasts.
If you’d like your service or product to be recognized using animated videos to explain your products or services is a cost-effective and simple way to get there.
4. Animated Explainer Videos Increase Search Engine Optimization
You’ve seen the way animated explainer videos are appealing to web crawlers who index content on the web to search engines. However, videos can also aid in marketing strategies by increasing your SEO. Here’s how:
An animated explainer video could result in an increase in share on social media. This could, in turn, generate backlinks. Backlinks are created by linking one site to another, and are crucial to get high rankings in SEO.
An effective animated explainer video will establish your authority in a particular area product or service. Your site can be the one that people turn to for information. You will gain a following and increase your SEO through frequently publishing new videos, updates and other details.
Embedded video explanations and other data that is structured on your site can improve the SEO of your site by allowing rich snippets of information. These are images of your website’s page that are displayed on search engines , which generate more traffic than written descriptions.
In the present, SEO is a very vital element in any successful marketing strategy . animated videos can assist you in improving your position in this area.
5. Animated Explainer Video Videos are Easy to Share
While the main purpose of animated explainer videos is to communicate, whether the solution to a particular issue or the plan of action for a startup There are many benefits when the video is entertaining and engaging enough to be shared.
The explainer video doesn’t have to be millions of shares to be successful. One thousand or even a few hundred could significantly boost the visibility of a business.
Animated explainer videos must be made to reflect this. A dull , boring video is likely not likely to be shared by anyone, however ones that are entertaining clever, innovative, and surprising could be shared by people beyond the intended audience.
The animated video you make should be one that you’d like to show to your family and acquaintances even if they’re not the intended audience for your service or product.
6. Animations in Explainer Videos Help to Simplify complicated concepts
It’s hard to explain the reason why your product or service is superior if your people don’t know the way it functions. Unfortunately, the traditional ways of explaining things make people bored to take in enough pertinent details.
Animated explainer video can keep viewers interested by breaking down complex subjects into manageable pieces that are easy to comprehend. Animation that is well-crafted and paired with a well-crafted music track and voiceovers make learning new concepts enjoyable and also make products and services attractive.
7. Animation-based Explainer Videos are surprisingly inexpensive
You may think that given all these advantages the creation of an animated explanation video would cost a lot. However, it’s not. Although explainer videos, as well as broadcast commercials can cost a lot to create animation videos are affordable due to a number of reasons:
They’re easy to manufacture which means that production teams will need fewer man-hours.
They don’t require costly sets because everything is processed on computers.
They don’t require live actors and costumers, designers makeup artists, caterers and all the other additional services that accompany them.
The budgetary constraints of traditional video production could be limiting in terms of creativity, but when it comes to animation, everything is achievable.