Did you know that social media ads don’t result in results?
Or the fact that advertising on Facebook is no longer worth the effort due to the development of other social networks?
If you are not sure, consider rethinking your decision.
The following are the main reasons to include Facebook in your marketing strategy by highlighting the key advantages over the other platforms on social media, as well as its advantages over other channels.
1. Get in front of a large audience
It is undisputed that Facebook provides advertisers with one of the biggest users.
In July 2020, as per Statista, Facebook had more than 2.6 billion users across the globe.
This is higher than other platforms on social media, and is second only to Google’s users who search.
The user base on Facebook isn’t just large but it also covers many different demographics.
Whatever your company caters to you ought to locate your ideal audience page on Facebook.
While it is geared towards younger users With 60% of Facebook users between the ages of 18 and 34 of age, Facebook attracts users of all ages with 38% being between 35 and all until 65+.
It’s the older age groups that make up the fastest-growing segment of Facebook users.
Since 2015, the amount that belong to the Baby Boomer generation (born 1946-1964) on Facebook gradually increased by double-digits, while those belonging to that are part of Silent Generation (born in or prior to 1945) on Facebook has nearly doubled, as per Pew Research Center.
2. Alignment with both B2C and B2B Businesses
Have you heard about Facebook advertising is exclusively intended for B2C companies?
Be prepared to be amazed at how B2B companies can also run profitable campaigns via Facebook.
Business decision makers spend 74 percent greater time on Facebook than non-business decision-makers.
The B2B market is highly very competitive, and B2B marketers have to be aggressive when using Facebook.
With the proper target, ad format messaging, and an off-Facebook experience for users on your website there’s a great chance to be successful.
Facebook Remarketing isn’t the only thing B2B marketers ought to consider.
We often don’t realize that anyone who is a target for B2B will continue to be as such after they leave their office or are in snack-worthy moments during meetings.
They’re the same person. Remarketing them on Facebook is a sure method to keep them in your interest.
For help with competition Facebook ads get in touch with our team.
To target potential users who are not yet on the platform, Facebook offers these targeting segments that are well-suited to B2B requirements:
Employer’s name.
Job title.
Employment industry.
Interest industry.
Employer size of company.
Business travellers.
Another B2B strategy worth considering is to create lookalike audiences that are that are based on an existing email list, web-based customers, or even visitors.
Although it is not exclusive in Facebook or other sites, which, which also provide this feature advertising, it has been seen by advertisers be successful on Facebook.
Hawke Media’s Facebook advertising strategy began with this move and has brought the company a 4x increase in advertising spend.
3. Full-Funnel Targeting using Multiple Forms of Engagement
Of all the digital platforms, Facebook is perhaps the only one that can cater to users at every stage of their journey to engagement.
Facebook’s advertising formats as well as targeting options and the ability to measure are well-suited to any strategy for marketing.
It’s a great tool when a user is at the upper funnel stage or just getting started or even in the mindset to conduct business.
To help with the awareness phase For the awareness stage, Facebook’s video ads, sponsored stories and carousel ads are excellent methods to draw attention without being too explicit.
If they are not in the right frame of mind to consider your message, they’ll not even consider it and go away from it.
If they are, then this can be the perfect opportunity for you to entice and delight them with something visible, memorable, and displays your product or service in a manner that adds the most value.
The aim is not to provide a lot of advantages.
The aim is to present something that is exciting to users and encourage users to study further at a time that is more suitable for them.
If your objective is to connect with mid-funnel customers (i.e. in the phase of consideration), Facebook has six different options that cater to this.
It is important to note that they permit users to not only engage with users on Facebook however, they also allow off-Facebook actions which involve users engaging with your website’s content.
If getting people to think about your business is your primary purpose then Facebook is an absolutely trustworthy source of highly qualified traffic (or in the case that your business is dependent on app usage to increase app downloads).
Marketers who focus on transactions will benefit from the conversion options available to them.
Use the customized buttons Facebook provides to improve your advertisements.
Based on your business and goals, Facebook has a range of customized buttons that you can incorporate in ads with a distinct call-to-action to create ads that are tailored to the specific goal you want (e.g. booking an hotel room, or buy a product).
4. Transparency of Audience
While other programsmatic networks have similar capabilities for targeting audiences however, Facebook’s reach to its audience is extremely transparent.
Through self-selecting your the audience you target, your company enjoys a great degree of control and visibility over the people you are targeting.
Fans: Your Facebook fans.
Friends of Fans Friends of Fans: Users who are your friends. followers.
Interactions, Behaviors, or Interests: Users that satisfy the criteria you specified in accordance with self-reported criteria.
Remarketing: Visitors who have previously visited your website.
While other platforms automatically optimize your ads and your campaign will be segmented on Facebook by these well-known audiences allows you to get information.
In both cases, a campaign may perform well.
On Facebook you’ll be able to observe which segment(s) was most successful, which will allow you to formulate hypotheses and the possibility of testing and improving strategies.
5. Psychographic Goals
Facebook’s targeting capabilities go well beyond demographics.
In the present, only demographics are not a reliable predictor of a person’s lifestyle or buying requirements.
For instance that not all millennials are saddled with excessive college debt or live an existence one associates with having a lower disposable income.
Facebook’s targeting capabilities permit targeting through a variety of characteristics that define a person’s lifestyle, like interests, life occasions, behavior or interests.
This lets you target with greater precision, but also aligning your digital strategy with offline strategies, ensuring the same criteria for behavior are utilized across your all marketing channels.