As a channel for marketing SMS is on the rise. It’s not without reason. Nomophobia (aka the fear of losing your handset) is real and your customers enjoy watching their phones.
As more brands get into SMS and mobile marketing, the leading brands are racing ahead , embracing mass automated SMS marketing to send out appealing message to consumers as fast and efficiently as is possible.
Bulk text messaging makes use of the high-volume SMS gateway to send one message – that can be customized to send to as many individuals as you’d like. It’s also effective.
Do you want you to persuade your staff that mass Marketing via SMS is the best way to take? Here are seven benefits that marketers should not be missing out on.
1. Get results faster by using a high cut-through
It’s a noisy world out there. It’s not easy for marketers to get their customers’ attention as well as their wallets when so many channels and brands are competing to be heard.
Nothing can cut through the clutter better than simple text messages.
With an of people who open your messages, you are sure your messages will be read. Plus, they are read quickly. The majority of people open messages in less than 90 seconds. This is what we call prompt and targeted marketing.
2. Save money with a budget SMS plan.
As your budgets decrease and budgets shrink, you must be aware of how you will allocate your marketing budget.
Bulk SMS marketing isn’t just cost-effective, it gives you a lot of bang for your money. With the majority of messages costing only the cost of a few cents, and plans that start at EUR25 monthly it is possible to get running with little overlay – and watch the results roll into.
3. Deliver unbelievable ROI
Due to its high cut-through rapid conversion rates, quick turnaround times and low costs SMS can provide a staggering ROI. When you’re measuring the response rate such as click-throughs, sales or click-throughs texts are virtually certain to yield results.
4. Get started via bulk SMS, quickly
Are you interested in sending your message to the world as quickly and efficiently as you can? Bulk SMS is a great way to tick all the boxes in this case.
If you use a text messaging platform such as MessageMedia you can establish an account in just an hour. There aren’t any complex platforms or tools to master. One simple interface to connect with your clients.
In addition, by integrating any of your favorite marketing platforms you can manage everything in one place and get the job completed quicker.
5. A wide variety of case types
From product launches to discounts Back-in-stock alerts to invitations to events There are a myriad of possibilities to engage your customers via bulk SMS.
Consider all the times in a client’s journey where you interact with them. Compare this to the expense and ease of sending text messages in bulk. If it’s more practical to send SMS messages instead take it.
6. Every message should be personal
Mass marketing is the norm of the last decade. Customers today prefer personalized marketing campaigns that connect with them directly. The best part? Personalisation is simple with mass SMS marketing.
It is possible to customize bulk messages to include content that ranges from the first name of a customer as well as their birthday. Or from their names to discount coupons. Whatever is appropriate in the mass message you’ll be sending.
7. SMS is an incredible team player.
Marketing is an effort of a team. Every channel should cooperate, assisting each other achieve the highest results. SMS has proven its role in the team, helping to drive customers to your other channels, and helping you achieve your marketing goals overall.
For instance, if you observe that customers don’t open emails, send them a short text messages so that they know that the message is there in the inbox. However you can use social media to convince customers to subscribe to texts regarding flash sales.
8. Help customers to feel heard
Did you know that you can easily facilitate two-way communication even using massive, automated text messages? It’s an excellent way to increase engagement, and let your customers feel appreciated and heard.
For instance, a short “Reply Y, N” to schedule reminders could be extremely helpful for your team. You could also make polls or solicit feedback from customers regarding how they feel about your services.
9. Automate your schedule and forget it
Alongside helping you distribute messages to larger numbers of clients, mass SMS also helps to free up time for your team as well. Automate SMS to send timely messages like support call follow-ups and new sales or lead opportunities for meeting reminders and much more. In this way there’s no chance that your support or sales team mistakenly forget to click’send’.
Are you ready to begin mass marketing using SMS?
If you’re convinced of the advantages of bulk SMS marketing now is the time to put it to work for your company. Contact our experts today to find out additional information…