It’s crucial to find innovative ways to make your product/service stand out from the crowd of other marketers competing for prospects’ attention in today’s fast-paced world. Although video marketing is not new, it is proving to be an effective and powerful part of any marketing strategy. Have you ever been sent a humorous video to view or shared an emotional video message?
People would rather watch a video for two minutes than spend 15 minutes reading the same information due to their busy schedules. The INBOUND sales and marketing conference presented this year unanimously that video should make up roughly half of all content marketers produced in 2017. Content Marketing Institute’s 2017 B2B Content Marketing Benchmarks, Trends and Budgets Report found that only 60% of B2B marketers used pre-produced video to market their products, while only 10% use live streaming.
It’s high time you get involved with a video marketing agency if you haven’t already. These 5 key benefits of using video marketing to promote your business are worth a closer look.
1. Video increases conversion rates
Video should be considered an investment. HubSpot claims that video can increase conversions by up to 80% when included on landing pages. A compelling video presentation can influence buyer behavior and convince a visitor to become a customer. Instead of simply reading the information, it is better to watch them speak. Video is a powerful tool for selling products and services. Depending on your angle, they can also serve as testimonials or tutorials.
2. Your email marketing campaigns can include video.
It is easy to get overwhelmed by email. But getting people to open your emails can be difficult. Using “video” as a subject line can increase open rates, and decrease unsubscribe rate. A video in an email can lead to a 200-300% rise in click-through rates – this is a remarkable statistic. It’s clear that watching a video is easier than reading text. This works especially well if you are demonstrating how your product works or expressing something you can’t convey with the written word.
3. Video is a favorite of search engines.
Search engines look for engaging content. A video is the best way to get more page views and more traffic. YouTube is second to Google in terms of search engines. Your visibility and chance of being found in search results is significantly increased if you have your video uploaded to YouTube. You can also increase your chances of being found if your video is promoted via social media.
4. Video builds trust.
Video is a great way to establish a brand personality and connect with your viewers. 95% of users believe product videos can help them make informed decisions. You can build trust by showing your customers more videos. Trust is the foundation of sales.
5. Video encourages social shares.
Let’s face facts: viral videos are the new age. 92% of mobile video users share videos with other people. This is your chance for fun and to show off what your company stands for.
The possibilities for video marketing are endless and your imagination is the only limit. There are many options available for you to choose from, including how-to videos and Facebook live. Video is not only for big brands, but everyone should embrace it.